Last week I took my dad to Stella Artois. We were invited there to get the complete Stella Artois experience!
What is the complete Stella Artois experience?
It is a brewery visit + a workshop pouring beer, following the nine steps of Stella Artois.
We had a blast!
Our Stella Artois experience started in the brewery. We had a fantastic guide who told us the history of Stella Artois and showed us around in the brewery. Here’s a quick overview:
See the last two pictures? That’s where the bottles and cans are being filled, labeled and packed. It’s amazing to see because it all goes so fast! I could stand there forever…
The picture with the large objects on it is the chamber where the whole process of making Stella begins. My dad asked our guide if someone, or multiple persons, had to get in those things to clean them. But it runs completely automatically! No persons needed to clean it. There is a program that cleans the machines every time a brewing chain has been completed. My dad was very surprised by that since he knows lots of factories have huge machines in which men have to do the cleaning. But it has probably something to do with the fact that Stella is liquid and therefore easier to clean 🙂
After our interesting visit, it was time for the most fun part of the evening: the workshop!
‘Yay!’ you’d say? Absolutely! Because the workshop was given by the world champion beer pouring (Marjolein Geuens) and the new Belgian champion (Jan vandeplas) who was elected a couple of hours before the event. How cool is that!
Wait, is there a championship on how to pour the perfect Stella?
Stella Artois has a nine step ritual to serve the perfect Stella to the customer. The championship is called World Draught Masters.
You have to work in a bar where they sell Stella to be able to compete. The best is selected in every country and then there’s a final with all the bests of the competing countries. The winner gets to travel the world to teach bartenders how to serve the perfect Stella. Too bad my dad isn’t able to compete because I sure wanted to travel with him as his personal coach or something! 😮
Make sure to checkout the site if you want to know more about this competition.
Let’s show you the nine steps:
Allaine (who you see in the video) was also there to teach the other part of our group.
First, the champions showed us how to pour the perfect Stella. After that, it was time for us to show them what we had!
It was so much fun! Really, if you ever get the chance to do something like this, DO IT! You won’t regret 🙂
This is me in action:
(You can turn off the sound because Marjolein is talking to my dad while he’s filming my efforts :p )
Enjoy the Stella!
Have a delicious day ❤
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